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Most modern baits include weight-transfer systems, a fancy term for a design that allows them to cast much farther than the plugs of old

Fish are more attracted to live bait, live bait fish can make your bait swim where and how you want

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It even got me to order a couple of big bulk spools

A slow to medium retrieve with minimal change is an effective way to keep your bait in the desired depth range for the longest period of time

They hang together and compete for a meal, any meal