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The company has begun printing on its signature reusable bagsthose cute totes you see slung over shoulders at organic grocery stores and farmers markets across North Americathe question Who Is John Galt? The cryptic tagline of objectivist philosopher Ayn Rand aligns with the company mission to elevate the world from mediocrity to greatness, according to the Lululemon blog entry announcing this unusual ad campaign

It's made with water-repellent fabric and recycled materials, and the shoulder straps even feature silicone grips to help keep the bag from slipping a small detail that makes a big difference when you're on the go

For everyday wear I prefer using one of Lululemon's larger crossbody bags instead, since it has more pockets to keep me organized

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However, Lululemon fans are notoriously passionate about their belt bags, dubbing the brand's Everywhere Belt Bag the "best bag ever." Whether you scoop up one of the retailer's new quilted hand-warmer belt bags or opt for a different style, a Lululemon Belt Bag will be a surefire hit under the Christmas tree or as your new everyday staple

The material feels durable and high-quality, which I expect from Lululemon, and the zippers are smooth and reliable