B Brand. Balance. #53 Muji guide It’s a thick

It’s a thick

and anyone who asks questions about your suspect business practices disappear

several expert advisors show you around the city: architectural historian Taro Igarashi

ready to dazzle an all-new generation

on the occasion of their exhibition at the 59th Venice Biennale

B Brand. Balance. #53 Muji guide It’s a thickIntended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means no brand quality goods. Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.